2025
I led on securing access for ASOS to cover the premiere film event in London, The BAFTA’s both the TV and Film editions for 2025.
Concepted and delivered on 48 hours notice, we created a fashion forward reactive concept, of creating a custom mini best dressed asos branded trophy, asking guests to nominate who they think was best dressed for the evening. After a night of intense research in collaboration with the editorial team we concepted questions to ask targetted red carpet guests in line with trends happening at the time. One of which being the fever of Wicked and it’s star Cynthia Erivo.
Alongside this we delivered our fashion bingo concept pre red carpet line as a fun fashion forward way of fashion related trend predictions for the red carpet.
Stats.
- ASOS’ highest engaged post of 2025.
- Combined 15 million impressions across TikTok, Instagram and Youtube Shorts.
- Featured talent included Colman Domingo, Cynthia Erivo, Timothy Chalamet, Saoirse Ronan, Camila Cabelo and others.