2023
The Lionesses inspired a generation when they brought home victory in the Women’s Euros on home soil. Ahead of them heading down under for the Women’s World Cup , I led on the UK iterations of the global led campaign ‘Play until they can’t look away’ spotlighting top adidas players in the England team.
We took inspiration from the background stories of the individual players to highlight their talents in a fun and playful way, spotlighting Mary Earps, Beth England, Rachel Daly, Niamh Charles and Katie Zelem.
- 300+ content pieces
- 6 million combined impressions
- Averaged 5% engagement rate across partner and owned channels
- 15+ PR/media pieces