On this page you will find eight of my personal favourite projects I’ve worked on. It was very hard to whittle them down, but I’ve personally selected to show these projects as my portfolio as they were the ones I learnt the most from and hold closest to my heart. I either tried something new, made the near impossible happen or just did something I thought was really cool.
They are all social native but in terms of sector they stretch across film, tv, sports, music, experiential and campaign but most importantly the thing that connects them together is that they all touched on my favourite area to work in... Culture.
If you are here because you’re looking for more info on me with regards to music/DJ’ing please head over to the ‘play’ section in the menu in the top left corner.
If you are reaching out to me specifically for more info or a query relating towards my apparel/footwear design work with my brand Offside Outlet please head over to offsideoutlet.com or email me at info@offsideoutlet.com
1. The Bafta’s
Social media coverage of both the TV + Film BAFTA’s for ASOS, concepted and delivered on less than 48 hours turnaround with viral results.
3. Women’s World Cup 2023
To think there was a time when England Women’s football team weren’t back to back Euros winners. After they secured victory on home turf adidas spotlighted key players from the team ahead of the Women’s World Cup 2023.
5. adidas x Jamaica Football Federation
Authentic culture driven community activations and social media content to spotlight the new adidas x Jamaica Football federation partnership, including reactive concept relating to Women’s World Cup delivered on 10 days notice.
7. Ajax FC x Daily Paper
Taking inspiration from Dutch football heritage we spotlighted community leaders and cultural innovators in partnership with leading streetwear brand Daily Paper to launch the Ajax x Daily Paper collection.
2. Support Is Everything
Can you believe that there are more statues of animals than women in the UK? To promote adidas’ new sports bra range we created a significant brand activation taking place outside the London Mayor’s office spotlighting women and non-binary to inspire the next generation of athletes.
4. Vogue Rites x adidas @ Somerset House
One of the leading cultural events in London’s summer calendar, I led on the partnership between Vogue Rites x adidas at Somerset House, Europe’s largest open air vogue ball and a true and honest reflection of the queer community, not just a rainbow badge and another pride campaign
6. Tommy Hilfiger x NYFW
My personal favourite example of an international piece of work. I mean it’s not every day that Tommy Hilfiger himself says you look good. As part of the revamped ASOS social media content series I designed ASOS RSVP we shot Harry Pinero on his adventures with Tommy Hilfiger at NYFW.
8. Dear Brian
A community management so good, that it got international press coverage. Warning viewer discretion is advised, this project features nudity.